NEW YORK, NY / ACCESSWIRE / November 7, 2023 / INFLUENCE, a platform re-envisioning venture investing, announces closing a US $20.8 million seed round led by Alpha Praetorian Capital (APC), a multi-stage institutional venture capital fund. INFLUENCE enables a new form of venture capital by using AI-based tech to transform traditional and social media into an investable medium called INFLUENCE®. Notable investors in INFLUENCE include The London Fund, ACME Innovation, Reeve Collins (co-founder of Tether), Al Kahn (Pokémon), and other prominent tech founders and investors.
APC’s significant investment highlights the rising sentiment that venture capital investing needs to evolve, endorsing INFLUENCE’s novel approach to creating scalable media-for-equity funds.
“APC is excited to lead this investment round in INFLUENCE. We believe our investment will help accelerate their expansion, bridging the worlds of media marketing and equity investment through a coordinated vector. We see this as a fundamental shift in venture investing where operational services can directly and efficiently impact a company’s growth. INFLUENCE is set to redefine the landscape,” said Quentin Reyes, Managing Director at Alpha Praetorian Capital.
INFLUENCE’s tech powers The London Fund’s initial US $250 million creator domain by transforming the audience of +200 power influencers (those with over 1 million social media followers) into advertising inventory. Their inventory of +100 billion potential impressions is invested into visionary founders and high-growth B2B2C and B2C companies, enabling influencers to become owners. They become investor-creators.
The London Fund has invested tens of millions of dollars across various companies including Hulah, Elo Health, Beatchain, Price.com, Honeydrop, and Dollar Donation Club. The London Fund expects to use INFLUENCE tech to create global domains targeting US $500 million by the end of 2024.